The massive sending of promotional messages via e-mail has become a marketing resource extremely effective and highly leasable. Its effectiveness and profitability is generated when the service is supported in a purged and updated e-mail database, along the positioned brand of the sender with deep colective consciousness in the marketing target.
In the THE ORGANIC sistematization of massive email sending we took notice of two important aspects:
• The content of the massive sendings is a required information and useful for the resellers searched by them with the intention of a benefit.
• The calendarization of the massive sendings avoids the overlapping of our advertisers info and the excess sending to the resellers.